Two of Britain's biggest cinema chains, Odeon and Vue are boycotting Tim Burton's soon to be hit, Alice In Wonderland. The drama has started because of Disney wanting to shorten the DVD release window from 17 weeks to 12 weeks. It is said that shortening the release time will have a "negative impact on cinema attendance" and will "threaten the continued existence of many cinemas."
I fail to see how this could happen, as most people don't have 3D technology in their homes and a film like this is meant to be seen in 3D. So, people will pay to go to the cinema, and because its out for a shorter time they will flock in the hundred to make sure they see it. This means 40% of Britain's cinemas will not be showing the movie.
However, Odeon will still hold the films premier on Thursday at London's prestigious Leicester Square. One of the cinema chains that will be showing it is Cineworld. I am sure they will make a huge amount of money as it will be receiving Odeon's and Vue's flock of customers who want to see the 3D extravaganza.
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